Corbis
Brand strategy for a global company
Developed global brand strategy and creative guidelines for Corbis (the world’s second-largest image licensing company, when it was owned by Bill Gates) and its sub-brands Veer and GreenLight.
Ensured brand standards were employed in marketing, customer sales and service, and communications departments. Implemented and oversaw social media strategy. The company was absorbed into Getty Images through its sale to VCG in 2016.
Above: Selected pages from Corbis look and voice guidelines and global brand audit
Above: Statements of purpose for owned brands and master brand
Developed with Creative Director Sheldon Popiel.