Building a footage company’s brand

Co-founder of a stock footage company. My work has helped define the voice and brand of the company, and has helped drive many of its biggest promotional successes. The tagline I wrote sparked the company’s transition from a price leader to a premium brand.
Promotional video marketing engagement: over 4.5M organic views, 5 Vimeo Staff Picks
Widespread press coverage
Promotional package of ”Better footage” brochure and ”Better stories” notebook
Product naming and web copy
Art direction, video editing and design: Drew Ng, Nikki Stephens.
Additional writing and editing: Lori Burwash, Anders Svensson.
Creative direction and design: Sheldon Popiel.
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