I proposed turning Kendra Eash’s parody script into a video, though Dissolve’s C-suite was skeptical. It went viral and received widespread press coverage, dramatically increasing site signups and sales. It even spawned a successful sequel, This Is a Generic Presidential Campaign Ad, that I commissioned and provided copy direction for.
Art direction, design, editing: Drew Ng-How-Tseung.
Creative director: Sheldon Popiel.